Taylor Swift’s Eras Tour is a celebration of how her music has evolved. Each era tells a story, shaped by new styles and lessons learned. SEO has its own eras too, from the wild days of keyword stuffing to the sophisticated, AI-driven strategies of 2025.
Hi! I am Shrikant Bodke, a web developer and SEO-focused marketer with six years of experience helping businesses across global markets, including India and the UK. I have worked with websites stuck in old eras of SEO and guided them toward future-ready strategies. In this blog, we will walk through the major eras of SEO, what we learned from each, and how to thrive in today’s AI-powered landscape.
The earliest days of SEO were chaotic. Sites ranked by cramming as many keywords as possible onto a page, often hidden in white text. Backlinks could be bought cheaply, and search engines were easy to manipulate.
Why it failed:
This era feels like the Debut album, raw energy but not polished. It shaped what came next.
Lesson: SEO must serve humans first. If you are still relying on outdated tactics like keyword stuffing, it is time to move on. For a better approach, see From Blank Space to Page One: Crafting SEO-Friendly Blogs.
In the 2010s, Google released updates like Panda (targeting low-quality content) and Penguin (fighting spammy backlinks). Suddenly, businesses that relied on shortcuts saw their rankings vanish.
What worked in this era:
This was the Red era of SEO, passionate, dramatic, and full of breakups with old tactics.
Lesson: Content became the center of SEO. If you focus only on volume without value, rankings will slip.
By the mid-2010s, mobile traffic overtook desktop. Google introduced Mobile-First Indexing, meaning your mobile site mattered more than your desktop version.
What worked in this era:
Think of this as the 1989 era, sleek, polished, and built for a wider audience.
For practical design tips, read Master Responsive Design in 2025 with CSS Subgrid & Fluid Containers.
Search evolved to focus on intent. Instead of just matching keywords, Google wanted to deliver answers. With the rise of voice assistants, conversational SEO became essential.
What worked here:
This was the Speak Now era, where clarity and storytelling became powerful. My blog Speak Now: Voice Search SEO and the Future of Digital Marketing explains how to win in this space.
In recent years, speed became a key ranking factor. Google introduced Core Web Vitals, focusing on page load time, stability, and interactivity.
What works now:
This era is like Reputation, bold, demanding attention, and unforgiving if you are unprepared. For detailed tips, see Why Web Performance Matters and How to Make Your Site Faster (Swift-ly!).
Now we are in the AI-driven era. Tools like ChatGPT, Google’s AI-powered updates, and predictive analytics are changing the game. SEO is no longer about chasing algorithms but about anticipating user needs.
What works in this era:
This is the Midnights era, introspective, data-driven, and layered. It is about blending technology with storytelling. Read AI in Web Development: Saving Time and Helping Us Focus on What Matters for a glimpse of how AI transforms workflows.
Each era of SEO had its challenges, but each also left behind valuable lessons:
Much like Taylor’s albums, every era builds on the last. Success in SEO comes from evolving, not resisting change.
Read Shake It Off or Step It Up: The Future of SEO to learn about Future of SEO.
SEO is like Taylor’s eras, each one leaves a mark, but the newest is where the magic happens. If you are still stuck in keyword stuffing or ignoring performance, you are living in the past. Step into the AI-driven era, where speed, intent, and trust define rankings.
Just like Taylor reinvents herself with every era, your SEO strategy needs reinvention too. Shake off outdated habits and embrace smarter strategies for your business in 2025 and beyond.
I help businesses in India, the UK, and worldwide move past outdated tactics and embrace AI-driven strategies that deliver results. Explore my SEO and digital marketing services and let us build a future-ready plan for your website.