When Taylor re-recorded her albums as Taylor’s Version, she reclaimed ownership and reminded us of what really matters: authenticity and control.
Social media is no different. Chasing likes and followers may look good, but those “vanity metrics” don’t always translate into growth. What truly matters are the numbers that push your business forward.
I’m Shrikant Bodke, a web developer and digital marketer. Over the past six years, I’ve worked with businesses in India and the UK, helping them move beyond vanity numbers and focus on metrics that actually drive sales, trust, and long-term growth. Let’s break down the social media metrics that really matter in 2025, Taylor’s Version.
Before focusing on what counts, let’s clear out the noise:
👉 Think of these as catchy singles without substance, fun, but they won’t build a legacy.
Engagement rate shows how much your audience interacts with your content, comments, shares, saves, and conversations.
Why it matters:
👉 I explain this bridge between conversations and clients in Love Story, But Make It Digital: How to Turn Followers Into Clients.
CTR measures how many people clicked your link after seeing your post.
Why it matters:
👉 See my blog The Archer’s Guide to Content Marketing: Aim Your Words to Convert it’s all about writing words that inspire clicks.
This is where metrics meet money: how many clicks became leads or sales.
Why it matters:
👉 In Reputation and Rankings: Managing Your Online Presence Like a Pop Star, I share how trust influences conversions the same applies here.
These show how far your content spreads.
Why it matters:
👉 Think of it like a Taylor tour: reach is how many show up, engagement is how many sing along.
Share of voice measures how much of the industry conversation includes your brand.
Why it matters:
👉 Related: Eras of SEO: From Keyword Stuffing to AI-Driven Strategies.
How quickly and consistently you reply to customers.
Why it matters:
👉 A quick reply on Instagram or LinkedIn can often do more for sales than a viral post.
At the end of the day, businesses need social media to make money or save time.
Why it matters:
👉 I’ve written about consistent, long-term results in Midnight Rankings: Late-Night SEO Strategies That Actually Work.
Vanity numbers may look pretty, but they don’t build businesses. If you want results in 2025, focus on engagement, CTR, conversions, reach, share of voice, and ROI.
Taylor re-recorded her albums to reclaim her story. You can do the same with your marketing. Own your metrics, focus on what matters, and watch your social media deliver real results.
I help small businesses in India and the UK focus on the metrics that drive growth, not vanity numbers.
👉 Explore my SEO and digital marketing services and let’s turn your social presence into real business results.