Taylor once sang, “You belong with me.” Every business owner wants the same from Google’s first page. The hard truth is, not every site earns that spot, and even fewer manage to stay there.
SEO is about creating a bond with Google where your site doesn’t just appear once but continues to stay relevant and trusted. Whether you’re a local business in India or a brand targeting the UK market, the approach is the same: build a strong SEO foundation that delivers long-lasting rankings.
This blog breaks down how to make that happen in a way that’s simple, practical, and built for results.
Before we dive in, let me quickly introduce myself. I’m Shrikant Bodke, a web developer and SEO-focused digital marketer with over six years of experience helping businesses in India and the UK grow online. Over the years, I’ve built SEO-driven websites, optimized content strategies, and turned struggling sites into steady traffic machines. Everything I share here comes from real-world practice, not just theory.
Build the Right Foundations
Think of SEO like building a home. If the foundation is weak, the structure won’t last. Here are the core pillars that keep your rankings stable:
- Technical SEO: Your site must load quickly, work smoothly on mobile, and stay error-free.
- Content: It should be useful, keyword-focused, and written for people first, search engines second.
- Links: Internal links connect your pages together, while external backlinks act as trust signals.
- User Experience: Google looks at how visitors interact with your site. If they leave too quickly, rankings suffer.
👉 If even one of these elements is ignored, your SEO results won’t stand the test of time.
Keyword Research: Where the Love Story Begins
Every SEO journey starts with the right keywords. The mistake many make is chasing only high-volume search terms.
Here’s a better way:
- Combine broad keywords like SEO tips with specific long-tail ones like SEO tips for small businesses in India.
- Localize for better reach. Example: best SEO services in London or SEO consultant in Mumbai.
- Use tools such as Google Keyword Planner, SEMrush, or Ahrefs to measure difficulty and intent.
📌 Example: If you’re a digital marketing consultant in India, don’t just target SEO services India. Also aim for search queries like how to rank my small business in Mumbai.
Content is Queen (Beyond 1989)
Google rewards websites that publish fresh and relevant content. If you want rankings that stick:
- Stay consistent. Publishing 2–3 blogs a week can transform traffic.
- Always solve a real problem or tell them how you can solve the problems with your services or answer a question your audience is asking.
- Refresh older blogs with updated data and improved keywords.
Just like Taylor re-recorded her albums to keep them alive in everyone’s heart, you should revisit your top-performing posts, refresh them, and give them a new lease of life.
Internal Linking: The Invisible Strings
Internal linking helps both users and Google navigate your site. Imagine it like a Taylor album where each song connects to the next.
- Link smaller posts back to cornerstone content.
- Link blogs to service pages to drive leads.
- Use descriptive anchor text like SEO services in the UK instead of generic terms like “click here.”
👉 Example: In this blog, we can link to Why Web Performance Matters and How to Make Your Site Faster to give readers a path to technical SEO insights.
Backlinks: The Right Collaborations
Backlinks are like collaborations in music. When an authoritative site links to you, it’s like a Taylor x Ed Sheeran track both sides win.
Ways to earn them:
- Guest post on respected sites like Search Engine Journal or HubSpot Blog.
- Submit your site to trusted directories such as IndiaMart or Yell.com in the UK.
- Create content people want to reference: case studies, original research, or unique visuals.
Technical SEO: Don’t Let Google Down
Content and links won’t matter if your site is technically broken.
- Speed: Check with Google PageSpeed Insights.
- Mobile-first: Over 70% of traffic in both India and the UK comes from mobile devices.
- Core Web Vitals: Prioritize fast loading, smooth interaction, and stable layouts.
Also, run a scan with tools like Screaming Frog to spot errors before they hurt rankings.
Continuous Tracking and Improvement
SEO is not a one-time project. It’s more like a tour you have to keep performing.
- Use Google Analytics 4 to measure what’s working.
- Track your keywords in Google Search Console.
- If a keyword is climbing, strengthen it by adding more related content.
Local SEO for Your Website
If you’re targeting specific regions, don’t miss out on local SEO.
- Use Google My Business, add Hindi or Marathi keywords where relevant, and list in local directories.
- Focus on city-specific keywords like SEO services in Manchester and maintain profiles on platforms like Yell.com.
Conclusion: Staying on Google’s Stage
Reaching page one of Google is a huge win, but staying there is the real achievement. With the right mix of technical SEO, quality content, smart linking, and ongoing improvements, you can keep your rankings secure.
So next time you look at your website, remember: Google’s first page is whispering “you belong with me”. Build a strong SEO strategy, and you’ll stay on that stage.